Friday, September 04, 2026

The job title will never tell you what you’re allowed to do. Only your license will. Read the posting like a nurse.
Last week I sat down at my kitchen table with twenty-four job postings and a spreadsheet I built myself.
Thirty years a nurse. I know how to read a chart. I know how to read an order. I built a column for everything a posting should tell me. The title. The license. The duties. Which duties are clinical. And one more column, the one that mattered most: does any sentence say whose rules govern the work?
Two hours in, I wanted to quit.
Not because the reading was hard. Because the postings would not sort. I had built a careful structure, and the market refused to fit into it. Titles didn’t match duties. Duties didn’t match titles. The same job wore five different names, and the same name covered five different jobs.
And then it hit me. The mess wasn’t getting in the way of the finding.
The mess was the finding.
Here’s what I mean. Across those twenty-four postings, one core duty list showed up again and again: assess, plan, coordinate, monitor, educate, follow up. That one cluster of duties appeared under at least ten different titles. Health coach. Care coach. Transitions coach. Clinical coordinator. Educator. And plain Registered Nurse.
Now run it the other direction. The single title RN Health Coach covered five different jobs. One was hands-on provider support in a clinic, closer to a medical assistant role with a license attached. One was telephonic case management for an insurance company. Same words on the badge. Completely different work.
Titles and duties are moving independently of each other. Which means the title on a posting cannot tell you what the job actually is, and it certainly cannot tell you what you’re allowed to do inside it.
Every one of the twenty-four postings required a license. Every single one.
And in nearly every one, that’s the last time the license mattered. It gets named at the top, like a checkbox, and then the posting never mentions it again as the thing that decides what the role may do. One posting required an RN license and listed the education minimum as a high school diploma. One demanded strong clinical expertise and, a few lines later, stated that no experience was required. One accepted an LPN or an RN interchangeably, as if the difference between those two licenses were a matter of preference.
Think about what that tells you. The employer needs the license to exist. The employer is not thinking about what the license means.
This is the number I can’t stop thinking about.
I read twenty-four postings looking for one sentence. Some version of: this work is governed by your Nurse Practice Act and the limits of your scope. The sentence that tells a nurse whose rules apply in the room.
A few postings used scope language to fence a single task, the way you’d say a procedure may be performed within scope of practice. A few named a supervisor instead, and one of those placed a nurse’s care under the direction of a manager from a different profession entirely. Naming a boss is not naming a governing standard. One posting told the nurse to verify her own license status with the board, which at least hands her the question. Fifteen said nothing at all.
Exactly one posting, one out of twenty-four, said the nurse practices nursing in accordance with her state’s Nurse Practice Act and the limitations of her scope of practice.
One employer wrote it down. The other twenty-three left the most important sentence in the job unwritten.
If you’ve followed my work for a while, you know the six bright-line words a coach can never own: diagnose, treat, cure, reverse, correct, heal. Here’s what surprised me. Those words almost never appear in these postings as duties. That’s not where the exposure lives.
The exposure lives in a softer word: manage.
Manage appeared in the duty language of fifteen of the twenty-four postings. And in ten of those, the object of that verb was a patient’s condition, a therapy, or a prescription. Chronic disease management. Guide patients in managing chronic conditions through evidence-based education and coaching. In one coach-titled posting, an RN was assigned to manage the prescriptions of a panel of patients, with a physician mentioned as a collaborator. In another, the posting described its program outcome using one of the six bright-line words, and then asked the coach to support that outcome.
Inside employment, manage rides along quietly. The employer’s orders and protocols carry it. That’s exactly why it feels normal. And that’s exactly why it’s the word that follows nurses out the door when they start their own practices, long after the orders and protocols have stayed behind.
One more pattern, and it was the one I didn’t expect.
The hospital postings were the most bounded of the set. Not because hospital employers wrote better postings, but because the unit and the acuity define the work whether anyone writes it down or not. The structure is invisible, and it’s everywhere.
The clinic postings carried the widest duty ranges with the thinnest governing language. One ran from rooming patients to therapy management to authorizing prescription refills according to policy under supervision of a physician. Read that phrase again. Authority lent by a protocol, inside a setting, to a role. The remote and app-based postings went further still: the platform supplies the workflow and the volume, and the nurse supplies the license.
Here’s why this matters to you. Every bit of that borrowed structure stays behind when you leave. The protocol does not come home with you. The supervising physician does not come home with you. The license does. The habits do. If the setting was the only thing keeping a duty inside the lines, the lines move the day you hang your own shingle, and nobody sends you a memo about it.
If employers can’t categorize these roles, and only one in twenty-four will tell you whose rules govern, then the posting is not going to protect you. You are going to protect you. The good news is that you already know how to do this. It’s the same disciplined reading you’ve done your whole career, pointed at a new kind of document.
Five questions. Ask them of any posting, any job description, any role you’re already in.
The title will never tell you what you’re allowed to do. Only your license will. That was true at the bedside. It’s true in a coach-titled job. And it will still be true the day the only name on the door is yours.
You already know how to read this carefully. You’ve been doing it for years.
Read it like a nurse.
Before anything you write about your work goes out into the world, run it through the free Three-Question Scope Check. Three questions, thirty seconds, any sentence you’re about to post.
Get the Three-Question Scope Check Here
You've already done the hard work of becoming a health professional. Now let's put that expertise to work in a coaching practice, without building everything from scratch. Wherever you are, from "is this sentence safe to post" to "ready to launch," there's a next step below.
Rebecca Francis, RN, MS, FMCHC, NASM-CNC, is a Registered Nurse with 30 years of clinical experience, holds a Master of Science in Health Systems Management from George Mason University, and is a Functional Medicine Certified Health Coach and NASM Certified Nutrition Coach. She built 12 Steps 2 Radiance to give credentialed health professionals the scope-safe systems they need to launch and grow coaching businesses without lying awake wondering if today was the day they crossed a line.
Visit www.12steps2radiance.com to explore the Done-For-You Coaching System built specifically for nurses, NPs, and health professionals who are ready to build a coaching practice that works.


